Art Matters is led by award-winning fine artist, teacher, and arts entrepreneur K. Ryan Henisey, Saturdays and Sundays, September 25 & 26 and October 2 & 3, from 3-4:30pm (Pacific).
Saturday, September 25
In this session we will take a look at artist data in the United States and how it applies to individual fine artists and their artist practice. Who is an artist and what is considered art in the contemporary market? Where do you fit among your fine art peers?
Sunday, September 26
Explore big data from the national and international sources and small data from private galleries in this session. What does all this information show us about pricing artwork in today’s market. What are price points that sell? Which price points are most common? What about the outliers in the data (or can I make millions)?
Saturday, October 2
Debunking industry myths about how an artist should show and sell work by examining the big data on art and how it applies to you. In this session learn that not all “gallery rules" are in your best interest. Tips for driving your art career as your own personal business.
Sunday, October 3
Discover key tools and the tips and tricks to rocket your art sales is this informative session about creating your personal art markets. Learn more about the artist as the object and the importance of personality in the Creative Economy. Use web and social media to your advantage. Are third parties (from Artsy to RedBubble) right for you? Advertising and Pay to Play in the arts.
Spend 30 minutes with arts leader K Ryan Henisey, reviewing a portfolio of your fine art. Receive criticism on your art and discuss strategies for showing, promoting, and selling your art in today's market. Suggested portfolio sizes: three original pieces of art AND up to 12 images in a printed portfolio.
Spend 30 minutes with arts leader K Ryan Henisey reviewing your business plan or business strategies related to your art. Discuss target markets, advertising, and web/social outreach for your fine art business. Suggested materials: a brief business plan AND/OR your artist resume and CV.
The creative economy of the United States is a headline-making beast of mythic proportions. With nearly a trillion dollars, or 4.3% of the nation’s gross domestic product dedicated to arts and culture, it is no surprise to find a rush of individuals looking to capitalize on opportunities in the fine arts. However, like the lost cities of gold and the fabled fountain of youth, the creative economy of the US is more story than substance when it comes to individual rewards of riches and notoriety.
Fine artists, when taken with the whole of the Creative Economy, make up 10% of the total “artist workforce,” or about 210,000-250,000 artists among the 2.1 million art jobs available within the 5.2 million jobs available in arts and culture. Forty thousand (14.4%) of those artists are working as artists while maintaining a separate primary career. More than half of fine artists specifically (53%) are self employed.
In Art Matters—Building Your Art Business, award-winning artist, teacher, and entrepreneur K. Ryan Henisey examines big data to explore where artists fit within the US economy, how artwork that actually sells is priced, what it means to be an artists in the contemporary US, and becoming an advocate for your art and art business. Art Matters is a four part series of short seminars intended for fine artists, sculptors, designers, photographers, and other arts professionals.
About K. Ryan Henisey
K. Ryan Henisey is an award-winning artist and entrepreneur based in Los Angeles, California. Among other laurels, Henisey was awarded a Public Performance Grant from the city of West Hollywood (2021) and holds and Award of Excellence from the California State Fair (2015). Henisey is the founder of Pattern & Matrix, providing creative and marketing services for artists and arts organizations, founder and editor in chief of Queer Quarterly Magazine connecting LGBTQIA artists from around the globe, and is President and chief executive of TAG Gallery on LA's Museum Row where he oversees more than 50 annual fine art programs for groups and individuals. Henisey's curations at TAG include the 2021 California Open, 2021 Los Angeles Open, Pridepop, Queer Isolation, and more. His fine art has appeared with the City of West Hollywood, throughout private and public venues throughout California, with Muzillion Gallery in China, and at the Garroxta Museum in Spain.
Led by award-winning fine artist, teacher, and arts entrepreneur K. Ryan Henisey, Art Matters sessions occur Saturdays and Sundays, September 25 & 26 and October 2 & 3, from 3-4:30pm (Pacific). This is a LIVE, IN PERSON series of events located at TAG Gallery. Each session is approximately one hour, followed by a 30 minute Q&A.